Look for a clear distinction between an observation, a condition and an interpretation. Each answers a different question about what a reader can reasonably rely on.
- A documented observation describes what was seen or done.
- An offer condition states a rule attached to that offer.
- General guidance explains a process without asserting a brand-specific term.
- A promotional claim describes a benefit, not a guaranteed outcome.
- An unsupported conclusion goes beyond the evidence presented.
